Darn It.
Executed launch of Darn Tough Vermont’s first ever national brand campaign as Project + Creative Lead, in concert with agency partner.
Reached over 11M new target customers in first year
Launched Darn Tough’s first ever connected TV ads
Drive over 2M combined social views
Delivered most engaging social and paid video clips in company history
Brand campaign assets led to 35% YOY new customer traffic to darntough.com
Yes, we trained falcons and dogs.
