Darn It.
Executed launch of Darn Tough Vermont’s first ever national brand campaign as Project + Creative Lead, in concert with agency partner.
Reached over 11M new target customers in first year.
Launched Darn Tough’s first ever connected TV ads.
Drove over 4M combined social views.
Delivered most engaging social and paid video clips in company history.
Brand campaign assets led to 35% YOY new customer traffic to darntough.com.
Yes, we trained falcons and dogs.
